All our toys are ethically made with love at our 3 factories in China & Indonesia.

We have great long-term relationships with our factories, and complete confidence in their ethical working practices As well as frequent communication and visits to each site, audits are commissioned across all places of production to ensure that high working standards are in place year-round.

Our partners have been approved by the ICTI Ethical Toy Programme Certification. The ICTI Ethical Toy Programme Certification requires factories to uphold standards to support the rights and well-being of factory workers. The certificate covers a range of areas including audit process, business ethics, representation, safety, wages and working hours to ensure high, fair standards are met across the board.

Each place has its specialised craftsmanship, printing techniques and sustainable knowledge that contributes to the durable quality with minimal carbon footprint. Each toy is tested to ensure it can withstand play and to ensure the materials are all safe for your child.